Below you'll find a list of all posts that have been categorized as “Content”
Active member of committee creating a district-wide social and emotional learning curriculum, K-12 Member of small core curriculum development committee Conceived of and created website prototype and strategy document for digital presence Wrote grades 3-5 modules for SEL toolkit Researched and helped select curricula to pilot in classrooms
Client: scPharmaceuticals – September 2015 to current Create, design, manage successful e-marketing campaigns that outstrip industry averages open rate top campaign list averages = 55%/50.7%/42.9%, pharma industry average = 17.1%. Clickthrough and engagement rates list average = 37.4%/35.4%/17.1%, pharma industry average = 1.4%) Develop SEO strategy with proven techniques that limit risk, improve ranking and maximize ROI Keep current in …
Architect clean code, responsive UI/mobile-friendly design for building out and updating website (HTML5, CSS, JavaScript/jQuery) Mockups and wireframes for new pages Edited and enhanced existing video components (iMovie and Premiere) Modified back-end databases (tables and graphs) Created frontend graphics (Photoshop and Illustrator) Integrated Vimeo-based product and training videos Created branded, animated e-card and integrated digital marketing campaigns Proposed blog architecture and features Proposed webinar, …
I conceived of and developed two multi-user interactive games for Museum of Science, Boston’s Star Wars: Where Science Meets Imagination traveling exhibit. This 10,000 sq ft. $3,000,000 blockbuster exhibit was developed in collaboration with Lucasfilm, Ltd. In HuMom, visitors choose one of three scenarios and test out possible outcomes of choosing to (or not) augment their animated bodies with technology to complete a specific task (scenarios: …
Award-winning science writing includes a 200+ page conservation biology curricula for the Smithsonian and multimedia interactives for Museum of Science, Boston, among others. Nuanced, deep, efficient researcher Strong ability to synthesize information from various stakeholders and make complex topics digestible Seasoned curriculum and interactive media writer (STEM, conservation biology, renewable energy & biofuels, bioethics, health sciences) Content-rich, inquiry-based, interactive, collaborative Organically align concepts with standards Bi-literate (English and …
Multiple-award-winning interactive website developed for Smithsonian’s National Zoo where students and families learn the importance of monitoring, restoring and conserving temperate forest habitats locally, nationally and globally for the health and survival of the species within them, and for the valuable ecosystem services they provide. My Role: Lead project developer Prototype designs 7 Flash-based interactive games (concept, interactive frameworks, content) Conservation …
Conceived of and developed interactive where visitors design and test a virtual transportation system for a city of the future as part of Museum of Science’s Star Wars exhibit. This interactive gives visitors minds-on experience with the overlapping issues of city and transportation planning, resource management, and sustainability as they make choices in designing their transportation system, see possible consequences, and …
I developed a serious of “take action” interactives for World Wildlife Fund’s Pennies for the Planet Program, designed to inspire people to make simple changes in their everyday lives to reduce their footprint. One of these items was an animated e-card, with integrated action steps, on the endangered Sumatran tiger. I also did an accordion wallet card called the Smart Shopper …
I met the director of The International Snow Leopard Trust at a conference and he loved my work on Conservation Central. He had partnered with a Russian bank and said that they liked to give their investors a special holiday card each year so I created this snow leopard animated e-card and another one on an endangered bird the following year.
Working closely with Dr. J Larry Brown, the nation’s leading domestic hunger expert, I wrote a 100+ page standards-based high school curriculum and then modified it for middle school students. This curriculum was the youth action component for actors Jeff Bridges and Leo DiCaprio’s Hollywood Entertainment Industry’s Hunger Free America Campaign. I was contracted by the Heller School at Brandeis to write this curriculum after …