Digital Media Strategist

Paula Sincero Content, Digital Media Strategy, Health Sciences, Online Marketing, Social Media, Video & Animation, Video Storytelling, Web Leave a Comment

Client: scPharmaceuticals – September 2015 to current Create, design, manage successful online marketing campaigns Develop deep SEO strategy incorporating proven, ethical techniques that limit risk while improving ranking and maximizing ROI Current in digital marketing trends and changes in algorithms for informing content development and promotion strategies Innovate and identify trends from data and put into actionable insights Set up and actively …

Senior Web Developer

Paula Sincero Content, custom design, Distance Learning, Health Sciences, Science & Tech, Video & Animation, Video Storytelling, Web Leave a Comment

Architect clean code, responsive UI/mobile-friendly design for building out and updating website (HTML5, CSS, JavaScript/jQuery) Mockups and wireframes for new pages​ Edited and enhanced existing video components (iMovie and Premiere) Modified back-end databases (tables and graphs) Created frontend graphics (Photoshop and Illustrator) Integrated Vimeo-based product and training videos Created branded, animated e-card and integrated digital marketing campaigns Proposed blog architecture and features Proposed webinar, …

Human or Machine?

Paula Content, Interactives, Science & Tech, Video & Animation Leave a Comment

This 10,000 sq ft. $3,000,000 blockbuster exhibit was developed in collaboration with Lucasfilm, Ltd. The exhibit explores the fantasy technologies featured in the Star Wars films and new technologies that scientists and engineers are creating today. I conceived of and developed two multi-user interactive games for Museum of Science, Boston’s Star Wars: Where Science Meets Imagination traveling exhibit. In HuMom, visitors choose one of three …

Science Writing

Paula Sincero Conservation Biology, Content, Health Sciences, Science & Tech Leave a Comment

Award-winning science writing includes a 200+ page conservation biology curricula for the Smithsonian and multimedia interactives for Museum of Science, Boston, among others. Nuanced, deep, efficient researcher Strong ability to synthesize information from various stakeholders and make complex topics digestible Seasoned curriculum and interactive media writer (STEM, conservation biology, renewable energy & biofuels, bioethics, health sciences) Content-rich, inquiry-based, interactive, collaborative Organically align concepts with standards Bi-literate (English and …

Conservation Central Website

Paula Conservation Biology, Content, Distance Learning, Science & Tech, Video & Animation, Web Leave a Comment

Multiple-award-winning interactive website developed for Smithsonian’s National Zoo where students and families learn the importance of monitoring, restoring and conserving temperate forest habitats locally, nationally and globally for the health and survival of the species within them, and for the valuable ecosystem services they provide. My Role: Lead project developer Prototype designs 7 Flash-based interactive games (concept, interactive frameworks, content) Conservation …

Moving Down the Skyway

Paula Content, Interactives, Science & Tech, Video & Animation Leave a Comment

Conceived of and developed interactive where visitors design and test a virtual transportation system for a city of the future as part of Museum of Science’s Star Wars exhibit. This interactive gives visitors minds-on experience with the overlapping issues of city and transportation planning, resource management, and sustainability as they make choices in designing their transportation system, see possible consequences, and …

Animated E-card

Paula Conservation Biology, Content, Video & Animation Leave a Comment

I developed a serious of “take action” interactives for World Wildlife Fund’s Pennies for the Planet Program, designed to inspire people to make simple changes in their everyday lives to reduce their footprint. One of these items was an animated e-card, with integrated action steps, on the endangered Sumatran tiger. I also did an accordion wallet card called the Smart Shopper …

kNOw Hunger Curriculum

Paula Content, Distance Learning, Health Sciences Leave a Comment

Working closely with Dr. J Larry Brown, the nation’s leading domestic hunger expert, I wrote a 100+ page standards-based high school curriculum and then modified it for middle school students. This curriculum was the youth action component for actors Jeff Bridges and Leo DiCaprio’s Hollywood Entertainment Industry’s Hunger Free America Campaign. I was contracted by the Heller School at Brandeis to write this curriculum after …