Digital Media Strategist

Paula Sincero Content, Digital Media Strategy, Health Sciences, Online Marketing, Social Media, Video & Animation, Video Storytelling, Web Leave a Comment

Client: scPharmaceuticals – September 2015 to current Create, design, manage successful online marketing campaigns Develop deep SEO strategy incorporating proven, ethical techniques that limit risk while improving ranking and maximizing ROI Current in digital marketing trends and changes in algorithms for informing content development and promotion strategies Innovate and identify trends from data and put into actionable insights Set up and actively …

Senior Web Developer

Paula Sincero Content, custom design, Distance Learning, Health Sciences, Science & Tech, Video & Animation, Video Storytelling, Web Leave a Comment

Architect clean code, responsive UI/mobile-friendly design for building out and updating website (HTML5, CSS, JavaScript/jQuery) Mockups and wireframes for new pages​ Edited and enhanced existing video components (iMovie and Premiere) Modified back-end databases (tables and graphs) Created frontend graphics (Photoshop and Illustrator) Integrated Vimeo-based product and training videos Created branded, animated e-card and integrated digital marketing campaigns Proposed blog architecture and features Proposed webinar, …

Science Writing

Paula Sincero Conservation Biology, Content, Health Sciences, Science & Tech Leave a Comment

Award-winning science writing includes a 200+ page conservation biology curricula for the Smithsonian and multimedia interactives for Museum of Science, Boston, among others. Nuanced, deep, efficient researcher Strong ability to synthesize information from various stakeholders and make complex topics digestible Seasoned curriculum and interactive media writer (STEM, conservation biology, renewable energy & biofuels, bioethics, health sciences) Content-rich, inquiry-based, interactive, collaborative Organically align concepts with standards Bi-literate (English and …

kNOw Hunger Curriculum

Paula Content, Distance Learning, Health Sciences Leave a Comment

Working closely with Dr. J Larry Brown, the nation’s leading domestic hunger expert, I wrote a 100+ page standards-based high school curriculum and then modified it for middle school students. This curriculum was the youth action component for actors Jeff Bridges and Leo DiCaprio’s Hollywood Entertainment Industry’s Hunger Free America Campaign. I was contracted by the Heller School at Brandeis to write this curriculum after …

Live, Interactive Educational TV

Paula Content, Distance Learning, Health Sciences, Interactives, Proyectos en Español, Science & Tech, Web Leave a Comment

MCET was an award-winning quasi-public agency that produced live, two-way interactive distance learning programming through the Mass LearnPike broadcasting network. As curriculum and program developer for Massachusetts Corporation for Educational Telecommunications (MCET), I: conceived of, researched, produced 83+ live, interactive, educational television programs, print and on-line curricula, and related websites, in social studies, the social sciences, Spanish and French, K-12. …

Peace it Together

Paula Content, Distance Learning, Health Sciences, Interactives, Video & Animation, Web Leave a Comment

View project components at my wixsite. As program developer, I: created and developed Peace It Together: Strategies for Violence Prevention, a 16-part two-way live television series, website and curriculum kit. partnered with Harvard School of Public Health to develop and host the program. collaborated with many Boston-based, health, human services, juvenile justice and youth-serving organizations. accepted two first place national distance learning awards …