Digital Media Strategist

Paula Sincero Content, Digital Media Strategy, Health Sciences, Online Marketing, Social Media, Video & Animation, Video Storytelling, Web Leave a Comment

Client: scPharmaceuticals – September 2015 to current Create, design, manage successful online marketing campaigns Develop deep SEO strategy incorporating proven, ethical techniques that limit risk while improving ranking and maximizing ROI Current in digital marketing trends and changes in algorithms for informing content development and promotion strategies Innovate and identify trends from data and put into actionable insights Set up and actively …

Senior Web Developer

Paula Sincero Content, custom design, Distance Learning, Health Sciences, Science & Tech, Video & Animation, Video Storytelling, Web Leave a Comment

Architect clean code, responsive UI/mobile-friendly design for building out and updating website (HTML5, CSS, JavaScript/jQuery) Mockups and wireframes for new pages​ Edited and enhanced existing video components (iMovie and Premiere) Modified back-end databases (tables and graphs) Created frontend graphics (Photoshop and Illustrator) Integrated Vimeo-based product and training videos Created branded, animated e-card and integrated digital marketing campaigns Proposed blog architecture and features Proposed webinar, …

Human or Machine?

Paula Content, Interactives, Science & Tech, Video & Animation Leave a Comment

This 10,000 sq ft. $3,000,000 blockbuster exhibit was developed in collaboration with Lucasfilm, Ltd. The exhibit explores the fantasy technologies featured in the Star Wars films and new technologies that scientists and engineers are creating today. I conceived of and developed two multi-user interactive games for Museum of Science, Boston’s Star Wars: Where Science Meets Imagination traveling exhibit. In HuMom, visitors choose one of three …

Conservation Central Website

Paula Conservation Biology, Content, Distance Learning, Science & Tech, Video & Animation, Web Leave a Comment

Multiple-award-winning interactive website developed for Smithsonian’s National Zoo where students and families learn the importance of monitoring, restoring and conserving temperate forest habitats locally, nationally and globally for the health and survival of the species within them, and for the valuable ecosystem services they provide. My Role: Lead project developer Prototype designs 7 Flash-based interactive games (concept, interactive frameworks, content) Conservation …

Moving Down the Skyway

Paula Content, Interactives, Science & Tech, Video & Animation Leave a Comment

Conceived of and developed interactive where visitors design and test a virtual transportation system for a city of the future as part of Museum of Science’s Star Wars exhibit. This interactive gives visitors minds-on experience with the overlapping issues of city and transportation planning, resource management, and sustainability as they make choices in designing their transportation system, see possible consequences, and …

Biofuels iOS App

Paula Apps, Conservation Biology, Distance Learning, Science & Tech, Video & Animation, Web Leave a Comment

Does switchgrass come to mind when thinking about filling up the family car? This new app, developed for Creative Discovery Museum, teaches strategies for wise energy use, inviting people to consider various fuel options, including biofuels, and experience the outcomes/impacts as they undertake a journey by car across the US. Road Trip Challenge is also being used in interactive kiosks in museums and other educational venues. …

Wind Energy Interactive Video Kiosk

Paula Conservation Biology, Interactives, Science & Tech, Video & Animation Leave a Comment

Visitors record their opinions regarding wind power and their specific views on a then proposed wind farm in Nantucket Sound. They listen to multiple perspectives of stakeholders and other visitors’ opinions before recording their own which is then added to the interactive forum gallery. My Role: Managed project for Museum of Science, Boston Science Forum Prototype design Interactive design/functionality Video …

Animated E-card

Paula Conservation Biology, Content, Video & Animation Leave a Comment

I developed a serious of “take action” interactives for World Wildlife Fund’s Pennies for the Planet Program, designed to inspire people to make simple changes in their everyday lives to reduce their footprint. One of these items was an animated e-card, with integrated action steps, on the endangered Sumatran tiger. I also did an accordion wallet card called the Smart Shopper …