Digital Media Strategist

Paula Sincero Content, Digital Media Strategy, Health Sciences, Online Marketing, Social Media, Video & Animation, Video Storytelling, Web Leave a Comment

Client: scPharmaceuticals – September 2015 to current Create, design, manage successful online marketing campaigns Develop deep SEO strategy incorporating proven, ethical techniques that limit risk while improving ranking and maximizing ROI Current in digital marketing trends and changes in algorithms for informing content development and promotion strategies Innovate and identify trends from data and put into actionable insights Set up and actively …

Senior Web Developer

Paula Sincero Content, custom design, Distance Learning, Health Sciences, Science & Tech, Video & Animation, Video Storytelling, Web Leave a Comment

Architect clean code, responsive UI/mobile-friendly design for building out and updating website (HTML5, CSS, JavaScript/jQuery) Mockups and wireframes for new pages​ Edited and enhanced existing video components (iMovie and Premiere) Modified back-end databases (tables and graphs) Created frontend graphics (Photoshop and Illustrator) Integrated Vimeo-based product and training videos Created branded, animated e-card and integrated digital marketing campaigns Proposed blog architecture and features Proposed webinar, …

Conservation Central Website

Paula Conservation Biology, Content, Distance Learning, Science & Tech, Video & Animation, Web Leave a Comment

Multiple-award-winning interactive website developed for Smithsonian’s National Zoo where students and families learn the importance of monitoring, restoring and conserving temperate forest habitats locally, nationally and globally for the health and survival of the species within them, and for the valuable ecosystem services they provide. My Role: Lead project developer Prototype designs 7 Flash-based interactive games (concept, interactive frameworks, content) Conservation …

Biofuels iOS App

Paula Apps, Conservation Biology, Distance Learning, Science & Tech, Video & Animation, Web Leave a Comment

Does switchgrass come to mind when thinking about filling up the family car? This new app, developed for Creative Discovery Museum, teaches strategies for wise energy use, inviting people to consider various fuel options, including biofuels, and experience the outcomes/impacts as they undertake a journey by car across the US. Road Trip Challenge is also being used in interactive kiosks in museums and other educational venues. …

Share the Joy! Kiosk

Paula custom design, social media sharing, Video Storytelling, Web Leave a Comment

Share the Joy! Kiosk is an HD video story capture program for special events with cloud-based tools for social media sharing. I customize the kiosk to your theme (housing and program graphics) and all prompts are also customizable. It is popular at weddings, Mitzvahs, anniversaries, and remembrance celebrations. Similar versions have been used in museum exhibits nationally and internationally. Additional features …

Live, Interactive Educational TV

Paula Content, Distance Learning, Health Sciences, Interactives, Proyectos en Español, Science & Tech, Web Leave a Comment

MCET was an award-winning quasi-public agency that produced live, two-way interactive distance learning programming through the Mass LearnPike broadcasting network. As curriculum and program developer for Massachusetts Corporation for Educational Telecommunications (MCET), I: conceived of, researched, produced 83+ live, interactive, educational television programs, print and on-line curricula, and related websites, in social studies, the social sciences, Spanish and French, K-12. …

Peace it Together

Paula Content, Distance Learning, Health Sciences, Interactives, Video & Animation, Web Leave a Comment

View project components at my wixsite. As program developer, I: created and developed Peace It Together: Strategies for Violence Prevention, a 16-part two-way live television series, website and curriculum kit. partnered with Harvard School of Public Health to develop and host the program. collaborated with many Boston-based, health, human services, juvenile justice and youth-serving organizations. accepted two first place national distance learning awards …

Freelance Writer & Editor

Paula Biliteracy, Content, Educational Publishing, Proyectos en Español, Spanish, Web Leave a Comment

As a freelance writer and editor, I: wrote and developed core and ancillary content in English and Spanish for educational publishers. have seasoned editorial skills. am experienced with curriculum development (I have written 3+ 100+ page curricula from scratch in variety of subjects from conservation biology to the health sciences.) possess solid and nuanced research skills, getting inside the material I …

Cyber schoolhouse

Paula Content, Distance Learning, Educational Publishing, Interactives, Web Leave a Comment

I developed interactive student, parent and teacher Java-heavy Web activities and technology resources, cross-curricular projects and the Technology Corner; I also managed the threaded discussion for the Cyber Schoolhouse website The Simon & Schuster Elementary Cyber Schoolhouse website was created in the original model of creating virtual environments based on brick and mortar. It provided a wealth of information and resources for teachers, students …