Client: scPharmaceuticals – September 2015 to current
- Create, design, manage successful e-marketing campaigns that outstrip industry averages open rate top campaign list averages = 55%/50.7%/42.9%, pharma industry average = 17.1%. Clickthrough and engagement rates list average = 37.4%/35.4%/17.1%, pharma industry average = 1.4%)
- Develop SEO strategy with proven techniques that limit risk, improve ranking and maximize ROI
- Keep current in digital marketing trends, emerging media/platforms, and algorithm changes for content development and promotion
- Innovate and identify trends from data and put into actionable insights
- Set up and actively manage integrated social media channels
- Provide best practice guidelines for industry compliance and proven-successful strategies for Tweeting and social conversations at conferences and on the floor at industry shows, leveraging trending topics and partnerships with industry experts to position client as a trusted opinion leader
- Coordinate with marketing team to define, create and assess client’s digital strategy (effective branding to target market(s), needs of various stakeholders, building consumer confidence, data on consumer social and mobile behavior, and how to create a compelling, compliant social presence that both engages and informs)