You looked at this for 5-15% longer than you would a still image.
Delight, Surprise and Spark Interest.
The context is compelling, the movement is unexpected, subtle and eye-catching.
Put focus on brand experience.
Powerfully convey your brand's essence in an instant.
Show how-to moments engagingly.
Teach your viewer how your product works in a fresh, innovative way.
Give your best content more mileage.
Leverage your cinemagraph to give a second life to your best content from events, product showcases, or video shoots.
Share a Convincing First-Person Perspective.
Draw us into your world so we'll want to stay awhile...
Provide a window in to a desired lifestyle.
Show us how your product greatly enhances quality-of-life and invite us to glimpse an optimal way to live.
Are not traditional animated GIFS.
Elements isolated for animation should be small, subtle and pacing should be relaxed not frenetic (looping should be seamless). Cinemagraphs that show too much movement in the frame, or rapid movement, will annoy your viewer, not entice him or her, making them more like old-style GIFs.