Digital Media Strategist

Paula Sincero Content, Digital Media Strategy, Health Sciences, Online Marketing, Social Media, Video & Animation, Video Storytelling, Web Leave a Comment

Client: scPharmaceuticals – September 2015 to current Create, design, manage successful e-marketing campaigns that outstrip industry averages open rate top campaign list averages = 55%/50.7%/42.9%, pharma industry average = 17.1%. Clickthrough and engagement rates list average = 37.4%/35.4%/17.1%, pharma industry average = 1.4%) Develop SEO strategy with proven techniques that limit risk, improve ranking and maximize ROI Keep current in …

Senior Web Developer

Paula Sincero Content, custom design, Distance Learning, Health Sciences, Science & Tech, Video & Animation, Video Storytelling, Web Leave a Comment

Architect clean code, responsive UI/mobile-friendly design for building out and updating website (HTML5, CSS, JavaScript/jQuery) Mockups and wireframes for new pages​ Edited and enhanced existing video components (iMovie and Premiere) Modified back-end databases (tables and graphs) Created frontend graphics (Photoshop and Illustrator) Integrated Vimeo-based product and training videos Created branded, animated e-card and integrated digital marketing campaigns Proposed blog architecture and features Proposed webinar, …

Share the Joy! Kiosk

Paula custom design, social media sharing, Video Storytelling, Web Leave a Comment

Share the Joy! Kiosk is an HD video story capture program for special events with cloud-based tools for social media sharing. I customize the kiosk to your theme (housing and program graphics) and all prompts are also customizable. It is popular at weddings, Mitzvahs, anniversaries, and remembrance celebrations. Similar versions have been used in museum exhibits nationally and internationally. Additional features …